Georgia high school angler connects with thousands
PARIS, Tenn. — Noah Pescitelli’s social media universe is about one half the number of 180,000 fans following Kevin VanDam on Facebook. Everyone knows KVD and much fewer people know Pescitelli, a qualifier in this week’s Costa Bassmaster High School National Championship presented by TNT Fireworks.
More people will soon get to know Pescitelli through his daily interactions with a growing network of followers. And it’s no surprise he wants to be the next VanDam, but for other reasons than you might think.
“Guys like VanDam, Skeet Reese have a brand identity that complements them as a bass pro,” explained Pescitelli, 17, and soon to be a senior at Mill Creek High School in Hoschton, Ga.
He refers to the KVD logo and distinctive yellow colors used by Reese in his brand campaign.
Pescitelli’s brand revolves around Kickin Their Bass TV, his video channel with over 10,000 subscribers on YouTube. Each video on average gets 5,000 views, and the channel is fueling the marketing behind a new Kickin Their Bass TV apparel line.
What has the makings of a viral marketing success story is humble in its roots.